Brazil@Nor-Shipping 2019 – Ocean solutions

Nor-Shipping is held every other year in Norway and is one of the most important events for the global shipping industry community, with inspiring conferences during the week and an exhibition in its center. Since 2015, ABRAN, has put in place an ambitious project to strengthening ties of friendship between Brazil and Norway organizing a program called Brazil@Nor-Shipping.

This year, the leadership conference was opened by Prime Minister of Norway Erna Solberg and following Guest Speakers included: Secretary General of IMO, Kitack Lim, Nobel Prize winner of economy Paul Romer, Professor of Singularity University Ramez Naam and moderator Nisha Pillai, from BBC, to discuss challenges and trends affecting the world and the role of  the shipping industry as enabler of innovation and sustainable Ocean solutions.

The Speakers reflected about the future of the shipping industry currently affected by disruptive transformations, driven by new regulations, new business models, new trends and higher demand for greener operations. In addition, the industry is challenged to stay competitive and sustainable in the long run by early adoption of new technologies, artificial intelligence, digitalization, automation and complying with demands for using fuels with zero or low carbon emissions.

It was impressive to learn how the consensus on the effects of climate change and ocean pollution is evolving fast and affecting policy makers and regulators across industries. Investment decisions are increasingly relying not only on the financial returns, but also on the impacts on environment and, not least, a demanding awareness from society. It was evidenced that more stricter regulations will be implemented to curb global temperature, in accordance with the Paris Agreement, limiting global temperature increase to well below 2 degrees Celsius, while pursuing efforts to limit the increase to 1.5 degrees.

With the increasing development and adoption of 3D printing technologies it was questioned whether the world will keep, in the future, the same demand and level of global trade and shipping transport. According to Mr. Ramez Naam, the trend is to make things smaller, faster and cheaper in contrast with the 70´s when overwhelming spaceships, in science fiction movies, were a symbol of future.

The shipping industry is already facing regulatory demand, from IMO, for reducing 50% of CO2 emission until 2050 which will dramatically transform the sector towards greener operations. New technologies, applied to more efficient operations, reducing emissions will be high in the agenda.

Brazil@Nor-Shipping 2019 program was held from 3rd to 6th of June and served as a platform to discuss the new Brazilian outlook, the great Norway and Brazil business opportunities and partnerships in the Ocean industries. It was also an opportunity to explore how both countries are working to attract investments, create jobs, increase productivity and foster a more friendly business environment.

The opening words, from Brazilian Ambassador George Prata, on the 5th of June, highlighted that Brazil is ready to resume its position of one of the most attractive markets for the Norwegian companies and is already one of the main offshore and maritime transport markets in the world and he was followed by Felipe Meira, President of ABRAN, who reflected on the global challenges, trends and the importance of cooperation and globalism for the economic growth.


The energy session, presented by National Directorate of Petroleum (ANP), communicated the outlook of the Brazilian energy sector, ongoing investments in the Brazilian continental shelf (BCS), opportunities for Norwegian investors and business leaders and what were the main changes in the Brazilian legal and regulatory framework that is already attracting new players and generating great optimism in the market. 

Petrobras and Equinor Brasil presented their portfolio in Brazil and discussed with Norwegian shipowners what are the main opportunities and challenges and the importance of new technologies, green solutions, digitalization and competence.

The green shipping session communicated the importance of the shipping industry to take a strong step towards greener solutions, reducing carbon emissions, adopting new technologies and environmentally friendly operations. The session also discussed the role of the regulators and what impacts the industry will face from greener technologies, digitalization and automatization.

The green shipping session also discussed the role of the shipping industry towards fighting climate change and what can we expect from shipowners on reducing carbon emissions, what is the importance of new technologies, such as biofuels, battery packs, towards reaching 2050 MPEC (IMO) decision to cut 50% of carbon emission and what will be the importance of LNG as transition alternative.

Leading companies, regulators and authorities presented Brazil as a country that has already up and running one of the most efficient biofuel program in the world, started in the 70´s, with also amazing prospects to explore and develop gas sector, not to mention the growing production of pre-salt fields.

The gas session communicated an outlook of ongoing and forecasted investments for the gas sector in the Brazilian Continental Shelf (BCS) and opportunities for Norwegian investors and business leaders. Also, it was discussed energy transition, the importance of LNG solutions, the new market environment and business opportunities for Norwegian players on the Brazilian Oil & Gas and maritime transport sector, focusing on the importance of new technologies, sustainability and competence and what is the role of Rio de Janeiro State, in the Brazilian offshore Oil and Gas and energy sector.


On the 6th of June, at The Norwegian Shipowners´ Association premises the seminar called Brazil and Norway Ocean Industries outlook and regulatory framework was held and it was presented the new market environment and business opportunities for the offshore and maritime industries in the State of Rio de Janeiro, where most of the activities are developed.


The session offered a comprehensive outlook of the Brazilian maritime transport and offshore market, discussing the main legal and regulatory framework and the challenges for adapting to upcoming IMO regulations. The session also discussed how to smartly change, adapt or adjust regulation towards fostering market opportunities and the impacts of new technologies on competence, safety, the process of loss prevention, investigation and trials of maritime accidents in Brazil and environmentally friendly operations.


In addition to all seminars and social network events Brazil@Nor-Shipping weeklong program served to facilitate meeting between Brazilian and Norwegian authorities to strengthening collaboration and exchange knowledge in the Ocean industries. ABRAN was pleased to organize together with NSA, Nor-Shipping and its partners the 3rd edition of Brazil@Nor-Shipping and confident that the event is recognized for adding important value for all participants.