Significant Brazilian Presence at Nor-Shipping 2015

Many Abran members were represented in the delegation, and together with Norwegian Shipowners´Association, ABRAN organized several seminars and social events.


Nor-Shipping is actually the longest running event of its kind in the world, and in 2015, the event celebrated its 50th anniversary. His majesty, King Harald of Norway was present for the official opening of Nor-Shipping 2015 on June 2, underlining the importance of the Oslo event.


Norway has the second largest offshore fleet in the world, and Brazil is the second most important shipping market outside of Europe to Norway.


After an initiative taken by ABRAN, NSA and several other Norwegian-Brazilian stakeholders, seminars dedicated to Brazil were organized this year, and the Brazil@Nor-Shipping sessions were set up to provide insights into the risks and rewards of doing business in Brazil. 


«Brazil @ Nor-Shipping is not only about an exciting agenda focused on the challenges and opportunities of the Brazilian offshore, shipping and shipbuilding industry. It is also a unique opportunity to strengthen the ties of friendship between our two countries. The weeklong program was planned with a mix of seminars with high profile authorities and seasoned executives blended with social events that will allow an active exchange of ideas and experiences between Brazilian and Norwegians», ABRAN chairman José Roberto Neves said in an address.



The maritime capital

On June 1, ABRAN representatives were present for a reception hosted by Oslo mayor Fabian Stang, at the City Hall. Mr. Sturla Henriksen, CEO of Norwegian Shipowners´Association also addressed the guests at the reception.


«Norway is a leading maritime nation, and this week, Mr. Fabian Stang is mayor of the maritime capital of the world. Oslo will receive 35.000 delegates and a number of conferences, workshops and social events will take place», Mr. Henriksen said.


The first day of the busy Nor-Shipping week also featured a barbecue at the residence of the Brazilian ambassador to Norway, Mr. Flávio Helmold Macieira, and his wife, Josiane Pacheco Cotrim Macieira.


The barbecue was organized by the Brazilian-Norwegian Chamber of commerce in Oslo, for the members and friends of the BNCC. To the Brazilian ambassador, Mr. Macieira, it is rewarding to receive such a big delegation in Oslo.


«For us, from the Brazilian Embassy in Oslo, the presence in the Nor-Shipping expo of such an important and representative maritime delegation from Brazil is a mostly important and much expected moment. It highlights the dynamic drive prevailing in the Brazilian-Norwegian relationship and recalls the force of the Brazilian economy and the investment opportunities that it generates. It reveals once more that the bilateral links are strong and strategic, and are bound to last long and keep reinforcing. More than 120 Norwegian companies are already established in Brazil, and many of them participate actively in the adventure of the exploitation of the Brazilian enormous pre-salt oil and gas reserves. That only proves how much our relationship is special. I most heartily congratulate you for the successful organization of the trip», Mr. Macieira said during the reception.




Great opportunities

The main Brazil@Norshipping seminar took place on June 3, 2015, and more than 300 people were present at the different sessions, focusing on bringing the Brazilian potential that exists in the maritime and offshore industries to the Norwegian participants.


Ms. Dilek Ayhan, the Norwegian Deputy Minister of Trade, Industry and Fisheries was one of the keynote speakers at the seminar. On May 18, she met with representatives of the ABRAN Board in Rio de Janeiro, and at Nor-Shipping they had the chance to reunite.


«The maritime sector is the cornerstone in the bilateral cooperation between Norway and Brazil. The maritime industries represent 11 percent of the value creation in Norway, not taking oil and gas into account, and development in offshore sector has proved several successful partnerships between Norwegian and Brazilian players», she said.


Several other high profiled speakers also participated, and the message highlighted by many of them was that after passing through the perfect storm, water will be calming in the Brazilian offshore and maritime sectors.


Claudio Cesar de Araújo, the Petrobras Procurement Services Unit General Manager, talked about the company´s need for offshore support vessels in his presentation. 


«We believe in our future, and Norwegian companies play a fundamental role in developing our local offshore industry», Mr. Araujo said.


According to Rachid Felix, Vice President of Abeam, more than 20 percent of the world´s total OSV fleet is currently operating in Brazil, an estimated chartered value in 2014 of USD 3,23 billion.


«Due to water depth, distances and work regimes, Brazil probably has the most demanding technical specifications for support vessels», Mr. Felix said.


ABRAN member Hans Ellingsen, of Olympic Shipping, believes in improvements from the second quarter of 2016.


«We are struggling, but I don´t see any Norwegian company wanting to shut down. I believe that the crisis is sound to the market. We expect to see a sound and stable growth in the future, but we will only see the results in the second quarter of 2016», Mr. Ellingsen predicted.


Abran chairman José Roberto Neves was also among the speakers at the event.


«I have always said that Brazil is not for beginners. But today we have great expectations. We have to be optimistic and believe that ABRAN is contributing to building bridges. I would also like to use this opportunity to give a special thanks to Petrobras Director of E&P, Mrs. Solange Guedes, who supported our initiative from the very beginning, and is represented here today by Mr. Claudio Araujo», Mr. Neves said in his address to the seminar.



Legal seminar

The Brazilian summer party, taking place the same night, was one of the most popular social events during Nor-Shipping 2015. The party took place at an exclusive rooftop restaurant, and featured a long list of VIPs and top executives. Brazilian artist Liah Soares performed.


«The party was a success», ABRAN Executive Director Ricardo Fernandes says.


The regulatory and legal aspects of the Brazilian maritime industry were discussed in a seminar organized by ABRAN and NSA during Nor-Shipping in Oslo, Norway on June 4, 2015.


 972 exhibitors were present at Nor-Shipping 2015, from 80 different countries. 20 national pavilions were part of the exhibition, and a total of 35.000 delegates attended the numerous events.


By  Runa Hestmann